| Article Marketing Reviews are time consuming to | | | | determine how much each lead you receive costs |
| read and write. But what ROI do article marketing | | | | you to build your list? |
| reviews provide either party for the time | | | | What if you simply base your ROI on the profit |
| invested? | | | | generated from sales? That is clicks from the url |
| First A Definition: Article Marketing Reviews are | | | | in your bio box to your product or an affiliate |
| articles written to either review article marketing | | | | product, that eventuated in an actual transaction. |
| products, services and programs or articles | | | | ROI For Reading And Purchasing. |
| written to review other products, services or | | | | Calculating your time for reading article marketing |
| programs. | | | | reviews can be even more complex. |
| Typically these review articles are written by | | | | My motto is to keep this simple and consistent. |
| marketers to promote their product or service or | | | | You should decide on a method or methods that |
| a product or service they are promoting as an | | | | work best for you and then stick to them long |
| affiliate. As article marketing is often heralded to | | | | term. Only after some time and with the |
| be a cost effective online marketing strategy the | | | | accumulation of data are you able to start |
| same analysis of the Return On Investment (ROI) | | | | recognizing patterns of success or abuse, unless |
| should be applied to article marketing reviews as | | | | they are extreme or severe. |
| any other marketing spend. | | | | It is certainly advisable that you do assign a cost |
| How Much Do You Pay Yourself per Hour? | | | | to the time you spend evaluating the product |
| As business owners or operators our time is | | | | thereafter as well, especially if you are offered a |
| precious and we must know how much we get | | | | money back guarantee. Research time, purchase |
| paid per hour, especially if we are spending that | | | | price, evaluation time and refund process time all |
| time writing reviews. If it takes you an hour to | | | | have a cost, especially considering you have so |
| write an article and an hour to submit the article, | | | | many other projects underway requiring your |
| you have your cost base - 2 hours @$100 per | | | | attentions as well. |
| hour = $200 for example. | | | | Don't Forget To Figure The Opportunity Cost |
| In a similar fashion if you spend 3 hours of | | | | Finally how do you evaluate and calculate the |
| market research online by reading reviews and | | | | opportunity cost of both reading and writing these |
| eventually purchase a product based on the | | | | reviews? |
| strength of one of these reviews you need to be | | | | In reality you need to decide a few key metrics |
| clear that the cost of that product was the time | | | | for your article marketing efforts |
| spent researching PLUS the cost of the product, | | | | - How much do pay yourself per hour? |
| service or program. | | | | - What are you going to measure and evaluate? |
| The problem with writing these reviews is the | | | | - How often are you going to do this? |
| ability to actually track and quantify the result for | | | | - What are your revenue goals? |
| the $200 you have spent to write that article. Do | | | | - How much time can you afford to spend |
| you measure this by the number of times the | | | | considering all of the above. |
| article has been viewed or published? Whilst this | | | | If you think this is over complication of something |
| certainly provides an opportunity for bonding with | | | | very simple, I ask you to reconsider. If you are |
| your reader if it ultimately does not provide | | | | not able to identify the cost of the marketing |
| revenue is there any ROI associated with that | | | | activities how can you possibly evaluate which |
| bonding? | | | | activates to continue with or scale and which |
| Or do you only measure the number of URL | | | | activities are producing results. |
| clicks from your carefully crafted bio box and | | | | This tracking and analysis really is the difference |
| landing page? For example if your URL points to a | | | | between a successful internet marketer and a |
| squeeze page with an opt in, are you then able to | | | | hobbyist. |