| "> | | | | then perform a spelling and grammar test. When |
| How many times have you written a brilliant | | | | the test is finished, you will get a report stating |
| article, marketing piece, blog or web content only | | | | the readability factor and grade level of the piece |
| to be told it doesn't go over well with the | | | | you just wrote. Pretty cool, huh? |
| masses? | | | | This process is called the Flesch-Kincaid Readability |
| Maybe you haven't been told that! | | | | Score and for simplicity purposes, I'm not going to |
| But, if you have... | | | | go into details - but feel free to Google it... I will |
| Here's my advice... dumb it down! | | | | say that the US Government uses this process |
| The average person reads and comprehends on a | | | | as a standard test. |
| fifth to sixth grade reading level. It's not that the | | | | Sometimes it's very difficult to dumb down your |
| average person is lacking intelligence - it's just that | | | | words...when I started writing this article my score |
| to make your project easier to read it needs to | | | | was 9.2 that means a ninth grader could |
| come down a few notches. | | | | understand it. After many changes, I was able to |
| But how do you dumb it down? | | | | get the article down to a score of 6.8. |
| Well, my friend David Gruttadaurio showed me a | | | | It still wasn't good enough! It needed to come |
| solution that I'm going to share with you. | | | | down between a five and six. |
| It's a way to test your piece and see where you | | | | After running a final test - my score was a 5.9 |
| can dumb it down. | | | | Yes, sometimes trying to dumb down your |
| And if you have Microsoft Word 2007, then you | | | | words can take time and rack your brain, but |
| can test the dumbness factor with ease. | | | | your articles will read better. And that my friend |
| Just copy and paste your text into a Word | | | | is the name of the game. |
| document and click on the REVIEW tab, it will | | | | Keep it simple! |