Increase Your Selling Power by Increasing Your WORD Power

>"pervicacious pur-vih-KAY-shus, adjective:
Although it's painfully obvious that a poorRefusing tochange one's ideas, behavior, etc.;
vocabulary won'tkeep you out of the Whitestubborn; obstinate." (I'msure we know many
House, people do judge you by thewords you usepeople who are pervicacious.)
-- making assumptions about yourSign up at (By the way, bookmark thissite, or do
intelligence,education, and capabilities.what I did and make it your browser's home
Having a vast "stable" of words that you arepage.
confident inusing allows you to choose just theIt's wonderfully handy to look up a word by
right one when you needit. This can help maketyping it in yourkeyboard instead of lugging that
your copywriting, client conversations,arguments,eight-pound Webster off yourbookshelf.)
and sales presentations incredibly powerful3. Listen and learn.
andconcise. And it never hurts to appear smarterIf you want to go on a vocabulary crusade
than you are.whole-hog, order the
In grade school, we were given vocabularyVerbal Advantage audiotape program, that aims
lessons and quizzesthat forced us to learn theto help you
meanings of new words. But now, asgrown-ups in"amass a Harvard Graduate's Vocabulary in just
our increasingly "dumbed-down" society, it's15 minutes aday." I enjoy listening to these tapes
noteasy to keep learning new words withouton long drives and findthat I truly retain what I
working at it. Thesix-o'clock news and "People"hear. The great thing aboutlearning by *listening*
magazine won't do much toincrease your wordis that you really learn how to
power.*pronounce* the word. There's also a quick quiz
So how can you increase your vocab withoutafter every 10words learned.
spending hoursstudying your dictionary or a bookThe narrator also gives examples of usage and
on the subject? Here are afew easy ways thattouches oncommon usage errors to help you
I've found helpful:avoid embarrassing mistakes inconversation. One
1. Read more publications.example: Many people say the word
"The New York Times" and even news"unequivocable," but the word is "unequivocal."
magazines such as "Time"and "Newsweek" often(One lesssyllable!)
throw in words that fall above thecountry'sThe company offers a two-tape "trial offer" for
average 6th grade reading level. (That soundsless than $30that gives you many useful words
mightylow, I know, but that's the target for mostto get started. Check it outat
publications aimedat the general public.) Keep aI think you'll like it! (Can someone please order it
small dictionary with you, andwhen you comefor
across words you're not familiar with, look"Dubya"?)
themup. Don't be embarrassed about not knowingNow, all you have to do is remember to use
then -- just learnthem!what you know!
2. Get your "Word of the Day."Although you shouldn't try *too* hard to pepper
offers a daily e-mail that gives youinteresting andyourconversations with words that will stump
useful words, along with theiryour colleagues
definitions,pronunciations, and three examples of(think of Dennis Miller on Monday Night Football),
their usage. Since it'seasier to learn in small bits,you'llenjoy being able to pull just the right word
this is an ideal way to pick upnew words you canout of yourproverbial hat when you need it.
really use. For example, yesterday's nuggetwas: