| There are also some other things you can do to | | | | other people in would help to increase your |
| check out the competition and then optimize your | | | | chances of success right off the bat. By being |
| site so that you can compete well. It's a good | | | | able to be excited and passionate about |
| idea, though, to also search for your terms in | | | | something, you are allowing others that right as |
| Google (since most searches are done on Google) | | | | well. |
| without the quotation marks, and then take a | | | | Use Mind Mapping to Expand on Product Ideas: |
| look at the sites in the top 5. If they're all huge - | | | | Now that you have your first product, you will |
| for example, in a travel niche, if the top five sites | | | | now soon know if people want more. If you did a |
| were ones like Orbitz and Travelocity - then I | | | | great job and you sold enough units, you have |
| wouldn't count on my page competing well. I | | | | enough of a clientele base to keep things going. |
| would look at all possible versions of my term, | | | | These days, experts are recommending a |
| though, before writing it off or narrowing the | | | | technique called mind mapping to expand upon |
| niche (as in the list above). | | | | product ideas and come up with ways to better |
| So, take some time to research your areas of | | | | the business. |
| interest. Once you find a keyword term or terms | | | | For more specific help with mind mapping, check |
| related to the topic that shows 1. There is a | | | | out The Mind Map Book, by Tony and Barry |
| good-sized market, and 2. You can compete in | | | | Buzan. It is filled with ideas for people who want |
| this market; you're ready to move on to the | | | | to learn how to expand their product lines through |
| next chapter where we'll talk about creating your | | | | mind mapping. For the short term, though, we can |
| first product. | | | | go over a few ways to do some mind mapping |
| Organizing and Developing Your Products is Key | | | | without having to get the book. |
| to Strong Beginnings: | | | | Mind mapping is a type of outlining. Think about all |
| Now that you have some idea of what the | | | | of the outlines and bubble diagrams that you |
| market is for your particular niche of ideas, you | | | | made as a kid. You probably used them in lessons |
| have to come up with your first product. Of all of | | | | that involved writing short stories. You may have |
| the product ideas that you complied, you should | | | | used them in science lessons. Logic lessons and |
| at least have some idea of what your first | | | | reading lessons are other popular spots for the |
| product is going to be. Start out simple, and then | | | | mind mapping technique. |
| work up from there. Look toward the results that | | | | Needless to say, diagramming and charting things |
| you came up with as far as popularity when it | | | | is not too difficult to get used to as a child. If a |
| comes to keyword searches, and put those ideas | | | | child's brain can draw bubble diagrams, you can |
| to work together to create one amazing product. | | | | conquer mind mapping. It works like this: |
| Even though this is only your first product, you do | | | | Write your central first product idea on a sheet |
| want it to go as successfully and smoothly as | | | | of paper turned the long way. Poster paper |
| possible. In the example, we began with the dog | | | | works well for mind mapping too, as does |
| training e-book to get things started as a way of | | | | computer software if you have it. |
| funding the project's beginnings. This funded | | | | Draw a circle around your main product idea and |
| proposal idea works well for many different | | | | draw a line. Come up with the next basic idea that |
| niches. For the sake of the example, look back | | | | you think of when you hear your initial product |
| over the keyword research results that came up. | | | | idea in your head. This does not have to be a |
| The two top entries were: | | | | new product idea, just a thought that you came |
| 28 Labrador Retriever training 14 training Labrador | | | | up with as a result. This is a spur of the moment |
| Retriever puppies Obviously, this indicates that | | | | tactic, so whatever you think of, write it down. |
| people have both an interest in training Labs and | | | | Do that a few more times. Go as many as four |
| training Lab puppies. Using this to brainstorm, a | | | | rounds with this if you can. If your initial product |
| logical conclusion for a first product would be a | | | | idea doesn't really lead to anything else, you might |
| DVD or training video for lab owners to take | | | | want to consider expanding into a different niche. |
| them through the developmental stages of labs. It | | | | Using the example of the Labrador retriever |
| could be a series that grows as your dog does or | | | | training e-book, consider what the next logical |
| one training video for the time being. | | | | sequence would be if you were mind mapping it. |
| Use this same policy to go about coming up with | | | | We already came up with training videos, so draw |
| ideas for creating your first product. If you don't | | | | a line from the e-book idea to training videos. |
| have an initial product to go off of as I previously | | | | From that idea, you might move on to training |
| mentioned, then you may make a firm decision | | | | collars as another central theme. More training |
| as to where to start and begin your keyword | | | | videos would come after the training videos |
| research from there. As long as there is a | | | | bubble on your map. |
| market for your idea, your product should go off | | | | That is the beginning of what the mind mapping |
| very well with the consumers. | | | | exercise would look like for our Labrador retriever |
| It is important to note that those network | | | | training product niche. Your mind map does not |
| marketers who start out in the business by | | | | have to be as specific, but it saves you some |
| striving to provide information to people are going | | | | time if you put serious thought into your product |
| to be the most successful. Information is a luxury | | | | lines from the beginning. This gives you a more |
| that many people refuse to give up, and if they | | | | reasonable expectation of how things are going to |
| think that some information or training can help to | | | | be, what you are up against, and an opportunity |
| solve a problem and make their lives easier or | | | | to monitor the competition. |
| contribute to success, they will at least give it a | | | | When you are creating a mind map, draw what |
| try. A great product will keep the clientele wanting | | | | you want, and don't worry about the details until |
| more, and that is how a successful business is | | | | you are done. This is a great way to get all of |
| born. | | | | your instinctive, creative ideas to the paper. |
| Bring Passion to Your Product: It is important to | | | | Letting them out without fear of retribution or |
| inject here that being passionate about what you | | | | rejection or without concern about having to |
| are doing with your network marketing company | | | | implement them may let hoards of brilliant product |
| in terms of products does help in the sales | | | | ideas come flowing out of that brain of yours, |
| process. It is a proven fact that affiliates who | | | | without you even realizing it at first. |
| wholly believe in their product have more success | | | | There are several computer programs you can |
| than other people do. While passion is not required | | | | use to finalize your mind map once you have |
| by any means, even for success, it is | | | | created it. If you want to save your ideas, there |
| recommended for those who are susceptible to | | | | is a computer program called Inspiration that you |
| such things. | | | | can employ for that purpose. Mind Manager is also |
| It works kind of like this: go with what you love. | | | | a popular software program, and both of these |
| If you love animals and contribute to the Wildlife | | | | serve the same purpose and can help you to |
| Fund, cruelty free products may be the right | | | | organize your mind map. This way you can save |
| product niche for you. | | | | it, frame it, use it in a presentation or do |
| If you are a former supermodel, beauty products | | | | whatever else you like. |
| and cosmetics may be a great product niche for | | | | Mind mapping is a great way to organize your |
| you. | | | | thinking into creating something useful for those |
| Suppose you always wanted to go to culinary | | | | who will be your first customers. You want |
| school and never did. Cookware and kitchenware | | | | customers to be satisfied-amazed, even. Mind |
| are great product niches for a person with those | | | | mapping can take you from square one to the |
| interests. | | | | final step in creating the perfect product line for |
| The moral of this little discussion is that if you like | | | | your new business. |
| something in particular, try to create a network | | | | Creating products is about bringing a good idea |
| marketing product niche where you can do well. | | | | into formation and playing it out into something |
| Why? Passion is what people want to see. When | | | | that brings you profits. Whether it is an invention, |
| it comes to recruiting affiliates and to bringing in | | | | a system, or a source of information, product |
| potential clients, having a product in place that you | | | | creation works the same way and must be |
| know a lot about and you think you could involve | | | | played out to the end for it to be of any use. |