| In the weight-loss industry, tons of products are | | | | instantly! |
| being sold every day, and even though someone | | | | |
| can purchase everything he wants, he may still | | | | Imagine this: what would you achieve if you can |
| complain about finding it hard to lose weight at | | | | make someone find it hard to sleep, simply |
| the end of the day. | | | | because they haven’t finish READING your |
| Do you know at least 98% of the people who | | | | entire sales letter? And, if you can make them |
| read your sales letter would simply skip it? | | | | finish reading everything you say in your copy to |
| | | | | convince them for the sale
what would |
| What if there’s a way, so you could | | | | happen to your conversions and PROFITS? |
| seduce your prospects and literally FORCE them | | | | |
| to read your sales pitchall without trying much | | | | Well this is the power of the bucket brigade. |
| at all? Sounds too good to be true? Well, | | | | |
| you’ll discover why this is possible in a | | | | But, what are some examples of the bucket |
| while, but first | | | | brigade? To satisfy your want for more
here |
| | | | | are lists of them you can use in your copy |
| Have you ever heard about the BUCKET | | | | starting today: |
| BRIGADE? | | | | - Here’s why |
| | | | | - Meanwhile |
| Here is Wikipedia’s description if you | | | | - Sounds impossible |
| haven’t heard about it: | | | | - And it gets better |
| | | | | - The fact is |
| A bucket brigade is a method for transporting | | | | - What’s more |
| items where items are passed from one | | | | - You see |
| stationary person to the next. More specifically, it | | | | - Think about it |
| refers to a method of firefighting before the | | | | - As if that’s not enough |
| advent of hand pumped fire engines, whereby | | | | - As it turns out |
| firefighters would pass buckets to each other to | | | | - And much, much MORE
|
| extinguish a blaze. This method generally | | | | You get the IDEA. Something that pulls readers in |
| maximizes THROUGHput. | | | | with a few short, but INTRIGUING words used to |
| | | | | bring readers back into the sales letter every few |
| If you noticed, it says maximizes THROUGHput at | | | | paragraphs. |
| the end. And why is the reason? | | | | Having used the bucket brigade to turn a boring, |
| | | | | same ol’ sales copy as every one else into |
| You see in Copywriting terms: This actually | | | | a cash-dispensing machine’
|
| involves putting several sentences of lead in | | | | I’ve never since write copy without using |
| copy
or sub-heads
or several visible | | | | this secret strategy ever again. |
| questions that suckers your readers’ eyes | | | | Now that you know how to keep your readers |
| back into the sales letter as they are scanning | | | | READING without mercy, please keep this |
| scrolling own the page
so he is SO CURIOUS | | | | secret to yourself and have your |
| about what’s coming nexthe | | | | prospects wondering
how, did you ever kept |
| can’t help but to FINISH READING through | | | | them staying until the end of the sales letter? |
| (paragraph after paragraph) to satisfy his curiosity | | | | |