| What is the goal of your website? To educate | | | | to the competition. Increase uptime (make your |
| viewers? To sell a product or service? To grow | | | | site faster) with: |
| clientele or membership? Whatever your | | | | - Clean HTML code: make sure the code is error |
| objectives, good web site design principles can | | | | free and optimized |
| help visitors stay on your site longer and increase | | | | - Graphics: keep graphics to a minimum or make |
| the chances that they will perform the desired | | | | sure they are sized correctly |
| action. | | | | - Keep, simple design |
| Use these tips to help you clean up your existing | | | | - Links in the content, rather than using graphic |
| website or incorporate into a new web design. | | | | buttons |
| Services from professional designers can also help | | | | There are more technical ways to make sure |
| make the most of these elements. | | | | your website runs faster. Learn more or consult |
| Clarity and Navigation | | | | the help of a coding expert. |
| Take a scrutinizing look at your site from the | | | | Site Structure |
| perspective of someone unfamiliar with your | | | | The structure of your site needs to be clear, |
| company and ask yourself: | | | | simple, and visually appealing, period. If you look at |
| - Do I have a clear idea of what this site is about, | | | | it and feel confused or distracted, your visitors will |
| what I can do to get more information or | | | | too. Try: |
| convert, and what is included on the main pages? | | | | - Making good use of content and white space. |
| - Is the site clear and easy to read and navigate? | | | | Well written text that is informative and apropos |
| - Is it visually appealing? | | | | to the page makes people naturally want to keep |
| - Can I easily get back to the home page? | | | | reading. Visually, shorter sentences and |
| There are a few tips to keep in mind to make | | | | paragraphs, bulleted lists, and useful headers make |
| navigation easy for your viewers and increase the | | | | for better online reading. |
| "stickiness" of your site: | | | | - Scrolling is a detractor to reading. Keep as much |
| - Uniform main navigation buttons on all pages | | | | content above the fold; separate into more Web |
| - Valuable content and minimal graphics on each | | | | pages if that helps. |
| page | | | | - Important links should be organized and |
| - Clearly presented actions you want visitors to | | | | displayed properly. Include a "press" page if you |
| take on all pages - for example, an anchor text | | | | have many links to other places your company |
| link to the form or contact information, or | | | | appears online, or a page dedicated to affiliations |
| payment gateway. | | | | and business partners. |
| Next, make sure that visitors can get to the | | | | Bottom line: Keep the site structure intuitive and |
| pages they need quickly. | | | | make sure the pages, content, and organization |
| Uptime | | | | lead to the desired action you want from visitors. |
| "Uptime" refers to how fast the pages of your | | | | Use these tips or get professional web site design |
| site load-how quickly a visitor can get from one | | | | services to increase your conversions by keeping |
| page to the next to find the information they | | | | visitors on your site longer and coming back for |
| need. If a visitor cannot get what they want fast | | | | more. |
| enough, they will surely leave your site and head | | | | |