| Not long ago, one of the top marketing | | | | this have to do with you and your article |
| executives for a one the most powerful article | | | | marketing? It's simple, if you want high-powered |
| marketing firms suggested that online article | | | | clients, then write content to match, if not |
| authors writing articles to market their goods and | | | | continue to waste everyone's time and write |
| services online ought to be very careful to remain | | | | garbage articles. |
| politically correct, and be careful not to confuse | | | | Those who recommend dummying down content |
| people who might read their articles. While I guess | | | | to garner the most people on the internet. You |
| this is good advice if you are marketing | | | | see, if a piece of humor blows over one of my |
| psychedelic beach sandals to millenial offspring as | | | | reader's heads, they are not my reader or |
| they read your articles on their iPads, while | | | | audience. If a reader doesn't understand my style |
| twittering on their iPhone, and driving their car | | | | or presentation they have two choices, get with |
| while listening to their iTunes on their iPods | | | | the program or click on one of the ads on that |
| through the earbuds. | | | | page! It takes too much time to write and |
| But let me tell you, silly and intellectual lacking | | | | dummy down articles to the lowest common |
| articles are not going to attract your customers if | | | | denominator, it fills the Internet with garbage, and |
| you are CAD CAM aerospace design software to | | | | I personally don't want to compete for that 6th |
| rocket-scientists. In fact, Iet me tell you a little | | | | grade reading level customer, they are not my |
| story; today I read 30 research papers, took me | | | | target audience. |
| all day, on some rather intellectual topics, but they | | | | So, I'd say I on one hand totally agree with what |
| were less-than-stellar because they worried too | | | | the marketing executive when he explains how to |
| much about perception, they were too politically | | | | market online with Internet Article; that is if the |
| correct, and on more than half of them, I cringed, | | | | target market is a 20-something who dropped |
| wondered if the folks that wrote them had IQs | | | | out of HS. But, those who wish to read my |
| of more than 110 and these are academic | | | | articles, better bring their brains with them, turn |
| researchers, supposedly the best and brightest. | | | | off the TV and think, if not they'll miss it, and |
| Needless to say the publically funded government | | | | really I feel that's their loss, but also their choice. |
| contractor research firm, had me shaking my | | | | See my point-of-view, and the other side of that |
| head, and thinking why would anyone pay them | | | | coin. We have too much dummying down online, I |
| for these research papers? I certainly don't want | | | | just refuse to follow. For you, well, it has always |
| anything to do with them. Now then, what does | | | | been and will always be YOUR CHOICE! |